How to grow your local Parkland Business with Seo

We are always trying to find more ways to get people to see what we offer for sale or service. Learning how to do this one thing will help your Google Maps presence grow in Parkland using a little bit of seo.

So it doesnt matter if your business is located at home or in a commercial building you should always have a Google Maps address associated with your website.

Just merely connecting your website with Google maps is a huge ranking signal and will help you get noticed. Now time for the next step. Add pictures.

Thats right one of the biggest secrets is adding pictures to your Google Maps Listing and connecting it to your exsisting website. These two things will add exposure for your listing.

How to Parkland Seo

Check out this write up from Google:

Add local business photos


Photos help people find your business across Google, including on Search and Maps. These photos come from both businesses themselves and their customers. Add your own business photos to showcase your products and services to people who are looking for what you offer.

Add photos

Once you’ve selected the photos you want to add to your Google My Business listing, make sure that they’re in either JPG or PNG format and are the right size. Then, follow the instructions below to upload them to your listing.

Types of photos

There are several types of photos you can add to your business listing:

  • Profile photo: Help your customers recognize your business on Google.
  • Cover photo: Showcase your page’s personality. Adding a cover photo automatically sets it as your listing’s preferred photo. This action doesn’t guarantee it populates as the first image for your business, but it does tell Google that you prefer to display this photo.
  • Additional photos: Add different photos to spotlight features of your business that customers consider when making purchasing decisions. Learn more about business photos.

Best practices for photos

Your photos will look best on Google if they meet the following standards:

  • Format: JPG or PNG.
  • Size: Between 10 KB and 5 MB.
  • Minimum resolution: 720 px tall, 720 px wide.
  • Quality: The photo should be in focus and well lit, and have no significant alterations or excessive use of filters. In other words, the image should represent reality.

Bing Search Engine is adding JSON LD Schema!

Well if you were one of my clients, this would be no shock to you because you know the importance of adding schema to your website. So Bing finally announced pubilicly that they do in fact look at JSON LD markup as a ranking signal. Every single one of the websites I do seo on for Parkland business receive it, as we have been doing for the 4 years prior to this announcement.

Here is the announcement that was made:

Bing has confirmed support for JSON-LD formatted markup

Though not yet available in the toolset, buildout of verification within Bing Webmaster Tools is in progress.


This was first reported by :Search Engine Land.

If you want to learn more about Schema and what it could do for you Contact Us Here. Or you can call us as well at 954-376-3515

Do you want some google search engine optimization tips?

We here at Parkland Seo, would like to tell you that there is a method to ranking websites. This method requires certain steps that need to be followed. Think of it as a checklist. These must haves are the basics for search engine optimization. If you dont follow these steps then forget about organic search results. Your site will hide in plain sight and never be seen or heard from again.

Think I am being overly dramatic, check out this article written by one of the best seo blogs on the planet called Search Engine Land. 

5 local search tactics your competitors probably aren’t using

When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas.

Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive.

So, what can you do to outrank your local competitors down the street, especially when you’ve all got the basics down? One approach is to use local SEO tactics that your competitors may not know about or aren’t using. Here are five local SEO tactics you can implement to help get ahead of your competitors.

Google Posts

First, every local business should claim their Google My Business (GMB) listing. It’s a must-do. Non-negotiable. If you don’t claim your Google My Business listing, you essentially don’t exist online! (Okay, that’s an exaggeration — but not claiming your GMB listing will significantly diminish your chances of showing up in local search results.)

Of your competitors who claim their Google My Business listing, most will just walk away and forget about it. However, claiming your listing and letting it sit there gathering dust is like purchasing a new home and not putting any furniture in it. There’s so much more you should do, and this is one way you can outsmart (and outrank) your competitors.

Google has insight into how you and your potential customers are engaging with your Google My Business listing — and generally speaking, the more activity, the better. Does someone use the click-to-call option on their smartphone? Is a potential customer asking you a question using the new Q&A feature? Did you answer the question? Are you updating your business hours for holidays? Are you uploading quality photos of your business or staff?

And are you utilizing Google Posts?

Google Posts are almost like mini-ads with a picture, description, offer, landing page URL and so on. You can create Posts that tell potential customers about a product or service, promote upcoming specials, offer holiday wishes, let customers know about an event you’re having, and more. Having an open house? Create a Post for that event. Offering a free report or white paper? Create a Post about that white paper and add the link to where people can go to download it.

Creating a Post is easy. Simply log in to your Google My Business dashboard, and to the left, you will see the Posts option. Click on it to get started creating your first Post!

How to Create a Google My Business Post

Whether you’re creating a post about an upcoming event, sale, special offer, product or service, try to include keywords relevant to your business and city in the copy of the post. (It can’t hurt!) Make your post compelling so that people who see your GMB listing will want to click on the Post to learn more. (Remember, Google is watching those interactions!)

Create a Google My Business Post

Once you’ve created your post, here’s how it will look on your Google My Business Listing:

Create a Google My Business Post

To make sure that the Posts are timely, Google removes Posts after seven days (or, if you set up an event, the Post will be removed when the event date has passed). To keep you on your toes, Google will even send you email reminders when it’s time to create a fresh new Post.

Google reminds you to create a new post

Does creating a Google Post help your local rankings? The verdict’s not 100 percent in, but Joy Hawkins and Steady Demand did some research, and they found that Google Posts did appear to have a mild impact on rankings.

Check your Google My Business category

Speaking of Google My Business, selecting the best GMB category for your business can make a huge difference in how your business ranks on Google. If you find your competitors are leapfrogging ahead of you on the local three-pack, scope out what category their business is listed under — you may want to experiment with selecting that same category.

If matching your competitors’ categories doesn’t move the needle for you, try getting more granular. (Yes, this is a case of trial and error. You may need to test until you find the right category that will get you better visibility and/or more qualified leads.) See the example below, where one of my clients jumped up on Google rankings when we changed her category from the more general “Lawyer” category to a more specific category, “Family Law Attorney.”

Results from changing Google My Business Category

It’s always best to choose the category that most accurately fits your business type. Sometimes, people select too many categories, which can “dilute” your specialty. Selecting the best category for your business is a strategy that may mean you fall before you rise — but once you find the “sweet spot,” you can outrank your competitors.

Apply URL best practices

URLs are an important part of your search engine optimization and user experience strategy. Not only do URLs tell your site’s visitors and search engines what a page is about, they also serve as guides for the structure of your website. Your URLs should be descriptive, user-friendly and concise. When appropriate, include keywords (like your city, the name of a product, the type of service and so on) in the URL.

If your website runs on a CMS, you may have to adjust the settings to ensure that your page URLs are SEO-friendly. For example, WordPress URLs have a default format of /?p=id-number, which does not adhere to SEO best practices and is not particularly user-friendly.

To fix this issue, you need to create a custom URL structure for your permalinks and archives. This improves the look of the URL for visitors and people that share your link, and it also allows you to add relevant and local keywords to a page’s URL.

To fix this WordPress default setting, log in to your WordPress dashboard and go to Settings and click on Permalinks:

WordPress Permalinks

There you will be able to change your setting to “Post Name.” Changing this setting will allow you to create SEO-friendly URLs like:

Please note that after you change the permalink structure on your website, you may need to create redirects from the old URLs to the new ones (assuming your CMS doesn’t do this automatically).

Make your site secure

If your site isn’t secure (i.e., not HTTPS), making it secure is something you should add to your to-do list. In January 2017, Google started showing “not secure” warnings for Chrome users on HTTP pages with a password or credit card field. And, as of October 2017, they’ve expanded this warning to display when users enter data on an HTTP page, and on all HTTP pages visited in Incognito mode.

Website Not Secure Warning

Even worse, their goal is to eventually display this warning on all HTTP pages. With all the press about cyber-security and protecting your personal information online, seeing this “Not Secure” warning on your site could scare off potential customers. Google is essentially warning people not to visit your site. Since many people are apt to close a website if they see a security warning, that means you could be losing a lot of business.

The bottom line: If your site’s not secure, you could be losing business to competitors.

(For a primer on making the switch from HTTP to HTTPS, check out this guide by Patrick Stox: “HTTP to HTTPS: An SEO’s guide to securing a website.”)

There are immediate benefits to having a secure site, too. If you have a secure site, the https:// and the green locked padlock that appear next to your URL in Chrome will make your website seem more trustworthy than a competitor’s site that isn’t secure.

SSL Certificates

And, of course, Google has stated that secure sites receive a slight rankings boost. Though this boost is fairly minor, it could still give you an edge over a competitor, all else being equal.

Write quality content: End writer’s block

Not only does Google like fresh, relevant, high-quality content — your site visitors do, too.

When it comes to writing long-form content, however, some people freeze up with writer’s block. How can you determine what to write about in order to satisfy users and drive relevant traffic?

Rest easy. There are amazing tools out there that can help you find the most popular questions people ask about a particular topic, and these types of questions and answers make for great content fodder.

Each of these tools has a different algorithm they use to find popular questions that need answering, but many pull top-asked questions from Google, various user forums, Quora, e-commerce sites and more. Finding these questions and writing a piece of content that answers those questions can squash writer’s block — fast! Now you can write content that actually answers questions potential customers are really asking.

BuzzSumo Question Analyzer

Here are just a few of the “content crushing” tools I use:

  • Question Samura
  • Storybase
  • Answer the Public
  • BuzzSumo Question Analyzer
  • HubSpot’s Blog Topic Generator

Which local SEO tactics are YOU using to beat your competition?

I’d love to know what local tactics are giving you a competitive edge in rankings. Are you using any of the tactics above? Different ones? Let us know! 

 Check out the rest of the article here on their site:

This is only a partial list of what you can expect from the seo professionals at Parkland Seo. We have this down to an exact science you dont have to be an expert in computers and web design, just hire us because we are.

Fill out our contact form with any questions you may have.